TikTok and therefore the john lennon estate (alongside Universal Music) are marking the late singer’s 80th birthday by partnering to offer creators access to many of his hottest songs.
“We are absolutely thrilled and honored to bring John Lennon’s music to a replacement generation, and are wanting to see how the TikTok community are going to be inspired to make to the sounds of Lennon’s repertoire,” Corey Sheridan, head of TikTok’s music partnerships and content operations, said. “Lennon’s timeless lyrics are as relevant now as once they were written.”
Lennon’s estate is that the latest to partner with TikTok. TikTok partnered with the Prince estate in June to bring the singer’s catalog of songs to the app. It marked the primary time that the Prince estate partnered with a shortform video app. Although Prince’s songs haven’t particularly began on the app — none have achieved the viral success on TikTok that songs from other artists have — it looks like an effort by the estate and labels to undertake to form a play for a younger generation of music listeners. Adding several of Lennon’s songs, and hoping they devour , is further testament to how important labels and estates view having an artist’s work on TikTok.