Samsung Overtakes Xiaomi to Regain Top-Spot in Indian Smartphone Market: Report

After being overtaken by Xiaomi for the second consecutive quarter, Samsung regained the highest spot within the Indian mobile market within the second quarter, consistent with the newest data from marketing research firm IDC.

Samsung features a 24% share of the feature phone plus smartphone market in India, followed by Xiaomi and Vivo, but the latter two currently sell only smartphones within the country.

If we consider only smartphones, Xiaomi still ranks first, but Samsung has closed the gap. Samsung captured 26.3 percent of the Indian smartphone market within the second quarter, compared to fifteen .6 percent within the previous quarter.

Xiaomi and Vivo had 29.4 percent and 17.5 percent of the Indian smartphone market within the second quarter, respectively.
However, Navekender Singh, director of research at IDC India, said Samsung’s lead could also be temporary.

Samsung’s market share gains within the past quarter were largely thanks to inventory shortages at local Chinese vendors, also as minor anti-Chinese sentiment. If not for the Covid-19 and provide chain issues, Vivo should be second within the overall market, Singh said.

In the second quarter of 2020, Xiaomi’s overall shipments fell 48.7 percent year-over-year to five .4 million units.
Fourth-place Realme shipped 1.78 million units in 2Q20, down 37 percent year-over-year.

Fifth-ranked Oppo’s shipments declined 51 percent year-over-year to 1.76 million units within the second quarter.

IDC said the Indian smartphone market recorded a steep 50.6 percent year-on-year decline to 18.2 million units within the second quarter of 2020, down from 36.8 million units a year ago.

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