The streaming giant has now decided to experiment with a replacement promotional offer in India later this year. Netflix will open up its entire library of content and make it accessible to non-subscribers for free of charge over the weekend.
The streaming giant recently revealed that it’s ending the 30-day free trial promotion that it’s been running for the longest time to entice users to subscribe Netflix. an equivalent remains available in India, for now, but are going to be complemented with ‘StreamFest’ in December later this year.
As confirmed by Netflix’s chief operating officer Greg Peters during the company’s Q3 earnings call, StremFest is their latest marketing promotion to attract new users. it’ll be a free weekend-long trial, where non-subscribers will get access to not just specific TV shows or movies. Instead, Netflix will allow you to explore its entire library and pick whatever you would like to observe , as per Protocol’s report. you’ll have unlimited access to its content library.
StreamFest will initially be limited to India and can kick-off on December 4th (Friday), as per Variety. Peters is of the opinion that a brief two-day event could leave quite impression on new users, who’ve been mulling getting a Netflix subscription. this is often a follow-up to the company’s recent paywall-free promotion for TV shows, like Bard of Blood, and more.
There is currently no update on whether Netflix plans to bring an identical weekend-long promotion globally before or after its test-run in India.