After teasing its plans to form a comeback to the smartphone business twice over the past few months, Micromax has finally taken to Twitter today to announce a replacement ‘In’ smartphone series for India.
The company shared a brief video with Micromax’s co-founder Rahul Sharma (also known for his EV startup Revolt) talking about the increase and fall of Micromax. He then goes on to cite PM Modi’s ‘Atmanirbhar Bharat’ campaign and the way it encouraged him to revive the homegrown smartphone brand.
Sharma revealed the name of Micromax’s upcoming smartphone series and showed off the retail box also .
Separately, in an interview with YouTuber Technical Guruji, Rahul Sharma revealed that the devices within the company’s ‘In’ series are going to be ‘performance-oriented’. He also went on to mention that the handsets are going to be targeted at gamers.
In terms of software, Sharma promised that the serial will provide a near Android experience. More importantly, he assured that the devices won’t have ads or pre-installed bloatware. this is often an honest thing since most budget smartphones from Chinese brands have ads, which also are inappropriate sometimes .
Micromax seems to be concentrating on the Rs. 7,000 to Rs. 15,000 and above price segment for now. the primary smartphone within the ‘In’ series will launch in early November, consistent with Sharma. A Geekbench listing from last month suggests that the primary device are going to be called Micromax In 1A and can pack MediaTek Helio P35 or G35 chipset, 4GB RAM, and Android 10.