Amazon has signed-up actor Amitabh Bachchan because the first celebrity voice for its Alexa voice assistant in India. As a part of the plan, Alexa will soon answer queries within the voice of the iconic actor as a part of an exclusive experience. In a official blog post, the US tech giant said: “Customers in India are going to be ready to access Mr Bachchan’s iconic voice on Alexa by purchasing the Amitabh Bachchan voice experience. This feature will only be available next year”.
Speaking on his tie-up with Amazon for the Alexa voice experience, Amitabh Bachchan said: “Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers”.